China dating tv show
Channel 5's rival Big Brother, which once drew over nine million viewers in its noughties heyday, has been left bloodied and beaten in this year's ratings war, pulling in less than three quarters of Love Island's audience last week.
Last Sunday night saw Big Brother's viewing figures plunge to 690,000 viewers, while ITV2's offering soared to an audience of 1.5 million.
is an unimaginative, ill-advised endeavour to tweak its source material , it was logical those in the Japanese animation industry would experiment with variations on the same formula in the hope of striking gold again.
Now in its third series, after an original two season run ten years ago, Love Island is pulling in well over a million viewers with its blend of bed-hopping and bust-ups.
So how has a dating show on a non-mainstream channel got a nation lovestruck?
New arrivals enter the villa throughout the series to test loyalties and shake up the couplings.
Viewers vote on their favourite couples, with the unlucky pairs 'dumped' from the island.