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The WMMS studios are located at the former Centerior Energy building in the Cleveland suburb of Independence, while the station transmitter resides in neighboring Seven Hills.
The WMMS call letters first referred to an owner – "Metro Media Stereo" – but have since taken on a variety of other meanings.
Seeing a small but significant groundswell of support for the medium in the market, WHK-FM adopted a new progressive rock format on August 15, 1968.
WHK-FM became one of a handful of commercial stations in the country to try that format, many of which were owned by Metro Media.
WMMS (100.7 FM) – branded 100.7 WMMS: The Buzzard – is a commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio.
Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.
Like most early FM stations, WHK-FM mostly simulcast the Top 40 programming of its AM sister station.
In 1966, in an effort to make the medium more commercially viable, the U. Federal Communications Commission (FCC) mandated that FM stations could no longer duplicate the programming of their AM sister stations.
During this time, with Denny Sanders as his creative services director and Rhonda Kiefer as programming assistant, WMMS broke all Cleveland ratings and revenue records.
The HD2 digital subchannel, which airs alternative rock under the brand ALT 99.1, serves as the local affiliate for Sixx Sense with Nikki Sixx, and airs coverage of the Cleveland Monsters.
WMMS-HD2 also simulcasts over Cleveland translator W256BT (99.1 FM).
Based on considerably high record sales in the Cleveland market, Bowie (in his Ziggy Stardust persona alongside The Spiders from Mars) kicked off his first U. tour in "The Rock Capital" (a term coined by Bass).
In November 1972, WMMS was sold to Malrite Communications, a Michigan-based firm that relocated to Cleveland upon purchase.